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While current and former tobacco users expressed significantly lower levels of support, at least a quarter of current smokers and at least half of former smokers supported the policy options

Matthew Myers, president of the Campaign for Tobacco-Free Kids, which was among 28 groups that urged the FDA to take action against the Santa Fe Tobacco Company for its reduced risk claims, called the warning letters a critically important action to protect the American public from tobacco industry deception. There is no question that terms such as additive-free and natural imply a safer cigarette, as confirmed by consumer research and the industrys own documents

Failure to comply with this law can result in fines ranging from $250750 for a first offence and $500-1500 for a subsequent offence

Crump did not immediately respond to a request for comment