Stigliano Giuseppe (Spring Studios) - Redefining Retail 10 Guiding Principles For A Post - Digital World - Hardcover Cloud Computing With rigorous and comprehensive coverage

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Author(s): Craig Mr Ryan

Stigliano Giuseppe (Spring Studios) - Redefining Retail 10 Guiding Principles For A Post - Digital World - Hardcover Cloud Computing With rigorous and comprehensive coverageBinding: Hardcover Description: Discover the new realities of working in the post digital era of consumer brand and retail marketing. In Redefining Retail: 10 Guiding Principles for a Post Digital World renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book you ll find practical and concrete techniques for redefining your