Everyday Fashions of the Thirties As Pictured in Sears Catalogs editorial comment

editorial comment

these works span Mucha's entire career and include sketches for his famous book and magazine illustrations

short stories

and numbers in a seeming infinitude of balance

Everyday Fashions of the Thirties As Pictured in Sears Catalogs editorial commentFor thousands of women across America, hard hit when the frivolity of the twenties ended so resoundingly with the Crash of '29, the pages of the Sears catalog became an essential resource in maintaining a wardrobe. An ambitious marketing operation, it could not afford to take chances on haute couture; its fashions were geared as closely as possible to the prevailing tastes of the American people. For this historically accurate sampling of authentic