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They measure the cigarette box in inches

doi:10.1007/s40292-020-00396-9 Theodoulou A, Chepkin SC, Ye W, et al

As explained in NCIs Tobacco Control Monograph 21, The Economics of Tobacco Use and Tobacco Control, published in 2016 in collaboration with WHO, Tobacco control policies, such as increased taxation, anti-smoking media campaigns, and comprehensive smoke-free policies, increase the demand for tobacco dependence treatment and the rates of subsequent cessation. Research conducted over many decades and in many countries has established that significant increases in the excise tax and price of tobacco products is the single most consistently effective tool for reducing tobacco use

by going to a specific pub, or because of the people you socialise with e.g