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Product Five studies in the USA and South Korea found that the promotional materials and products manufacturers sent to retailers targeted demographics of the area.7 17 32 36 40 Two studies in the USA reported that contracts purposefully promoted menthol tobacco products in neighbourhoods with large Black populations, one of which discussed a specifically tailored contract, Brown & Williamsons Kool Inner City Point-of-Purchase Program, aimed at increasing the visibility and promotion of menthol products in predominantly Black neighbourhoods in inner-city urban cores.17 36 The results of these studies mirror the RAITMS 2017 Menthol Outlet Plan which specifies that retailers must have a 50% or greater menthol share of the market and are required to keep products and displays in highly visible locations (figure 2)

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*Correspondence: Supriya D

We congratulate CVS Health and thank them for taking the Quit Big Tobacco pledge. Five years ago we quit selling all tobacco products and made a commitment to help people lead tobacco-free lives, including investing in youth tobacco prevention programs in order to support the first tobacco-free generation, said Norman de Greve, Chief Marketing Officer for CVS Health