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One of them was Draper Daniels, an advertising executive who famously created the Marlboro Man ad campaign in the 1950s

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"And an industry paper, Tobacco Journal International, pointed out that 'tobacco packaging is no longer the silent salesman it once was it now shouts.' The tobacco industry clearly acknowledges that the pack is a marketing tool." So Munaf and Bauld called in 43 non-smokers, light smokers and daily smokers to look at both plain and branded cigarette packets to help them to work out the different effects

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