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"There is no special reason." The company had considered restarting its sponsorship, but that plan has been disrupted by a smoking ban announced Wednesday that included "a ban on all kinds of advertisements, promotion and sponsorship of tobacco products." While tobacco companies rarely engage any more in traditional advertising mediums like television, even in markets where there have not been explicit bans, promotion and sponsorship have been important ways to market their products

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and its parent, Reynolds American Inc., claiming the cigarette makers packaging and advertising are intended to mislead smokers into thinking American Spirit cigarettes are healthier than other tobacco products, reported The Santa Fe New Mexican