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These results provide theoretical and practical insights into the symbolic role of tobacco in gift-giving practices and may inform the development of public health strategies

On reviewing previously secret internal industry documents available at the time, Wakefield et al demonstrated that tobacco companies use pack design to communicate brand imagery and influence consumers perceptions of taste, strength and harm as an important element in their overall marketing strategies

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In the absence of significant regulation of new tobacco products, the industry quickly ramped up its marketing to youth: depicting fun young people relaxing with their favorite product and harnessing social media and influencers to appeal specifically to them