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Tobacco-free nicotine labels for e-cigarettes increase purchase intentions among teen e-cigarette users Many e-cigarettes are now advertised as containing tobacco-free nicotine because they contain synthetic nicotine rather than nicotine derived from tobacco, a claim that is causing confusion and can imply lower risk

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E-liquids have nicotine, but do not contain tobacco Pods are usually not refillable and have limited flavours, whereas a tank or a dripper allows the vaper to use the e-liquid of their choice

Even so, the scale of the broad-based reductions could surprise investors, said Pallav Mittal, an analyst at Barclays, in a note