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Within the first month, the body is able to repair some of the nerve fibers in the mouth and nose, heightening their sense of smell and taste and lung function begins to improve

On the overall grossness scale, for making a cigarette into a living, throbbing this, I'm going to have to say that this commercial is as gross as the entire previous paragraph I just wrote

This is not good for our health and can disturb our sleep

Wrap Up All this is to say that, in accordance with construal-level theory, health warnings should reduce a products appeal in the near future, but they may backfire and increase the products appeal in the distant future