A public comment period on the FDA's proposal ended earlier this month, and the new rules have not yet been implemented."Recent studies raise concerns that e-cigarettes may be a gateway to traditional tobacco products for the nation's youth, and could renormalize smoking in our society," said Nancy Brown, CEO of AHA."These disturbing developments have helped convince the association that e-cigarettes need to be strongly regulated, thoroughly researched and closely monitored."The guidelines, published in the journal Circulation, recommend that since e-cigarettes contain nicotine, they "should be subject to all laws that apply to these products."The AHA "also calls for strong new regulations to prevent access, sales and marketing of e-cigarettes to youth, and for more research into the product's health impact."The sales of e-cigarettes have risen sharply since they were introduced to the market in 2007, according to health officials.The number of high school students who tried e-cigarettes nearly doubled, from 4.7 percent in 2011 to 10 percent in 2012, and sales of e-cigarettes could top $2 billion this year, according to industry estimates.According to Georgetown University pulmonologist Nathan Cobb, the AHA "is right in calling for this minimal set of regulations to be implemented no later than the end of the year." He also said more aggressive regulations should follow."They can and should be part of a concerted regulatory push to drive towards a tobacco 'end game,' which increases the price of combusted tobacco cigarettes while guaranteeing the safety and consistency of e-cigarettes."Cobb added that the FDA's "bare bones regulations" fall short because they subject manufacturers to "significantly less oversight and safety requirements than pet food manufacturers, and are truly a minimum."
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