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The campaigns would be multi-tiered, offering decision-making tools and age-specific marketing materials, with information about the effects of vaping on physical and mental health, pregnancy, workplace environments, and exposure to young children

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A year later, Philip Morris publicly refuted the notion that secondhand smoke was harmful, releasing an ad that read, I know theres no proof my smoke can hurt you. To try to prevent smokers from having another reason to cut back or quit, and to persuade policymakers there was no need to implement smoking bans in public places, the industry sought to counter the research