rj reynolds tobacco company subsidiaries Our History Lost Empire - The Fall

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Plus, menthols are popular, especially with Black smokers

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Several studies have suggested that Blacks are becoming polarized into an elite and an underclass...It is the underclass who are smokers. Acknowledging the disadvantages of underclass status, RJR concluded that, although health may be a concern, Blacks simply have more pressing concerns than smoking issues. The implication is that this market, with its myriad socioeconomic pressures, should remain reliable consumers even if they are aware of tobacco's health risks. Perhaps realizing they might be helped by creating the illusion that they cared about Black customers at all especially as smoking rates began to tumble they also funded community programs